A lot of people come to see me with the same problem. “I have a list of websites, and I need to identify the CEO for each company on my list.”
It’s difficult to identify them, but what’s more difficult is to find their contact details.
Wouldn’t it be great if you could just find the email address or phone number of any top executive in any company that uses a specific technology?
In this article, I’m going to show you how you can find contact details of all the executives in a company that uses a particular software or tool. But this method can be used for any list of companies.
There are 3 steps to the process:
- Find a list of target companies or accounts using a particular technology
- Identify relevant people in those companies
- Find their email addresses
Let’s begin with step 1. (If you already have your list, you can directly go to step 2)
Step 1: Find a list of target companies or accounts using a particular technology.
Let’s say you work at a SaaS company which has a tool for marketers to manage their social media, and your pricing starts at $199 per month, and goes all the way up to $999 per month.
A good way to generate leads for you might be to find companies that use a similar product to solve a similar problem.
Or maybe, your product team has built a product integration with another tool like HubSpot. And you want to find out companies that are using HubSpot.
So how’d you do that?
Here at Datagma we are using BuiltWith, even if tons of tools exist.
BuiltWith has a list of 38000+ tools and technologies that it monitors for over a whopping 250 million websites. It is much bigger than Datanyze and is much easier to get started.
On searching for companies using HubSpot, it found a total of 711,065 websites, out of which 227,348 were live at that time.
Over 480,000 websites had used HubSpot at some point.
You can start with Builtwith for $295 a month with basic features, but I recommend using the Pro version with unlimited access for $495 a month.
A list of companies using HubSpot – BuiltWith
BuiltWith Plans & Pricing
Step 2: Identify relevant people in those companies
Now, it’s time to head over to Datagma and search for people in these companies.
In this article I want to test a new interactive format. Click on the blue dot to go to the next step:
More info about the score:
Each lead has been provided with two types of scores:
- Role Score
- Company Score
Role Score:
A role score is an estimate of confidence in the role you are looking for. For example, you are looking for a Head of Sales, but a VP of Sales or Sales Director are also the roles that you might be interested in.
There can also be different Head of Sales for different regions or countries where the role score is quite useful.
A CEO of a smaller firm might use the title Founder or Owner or Director and these are all scored closer to 1, if you are looking for contact with the CEO title.
A role score identifies other roles that are similar to the one you’re looking for, and gives you an idea of other roles that you may want to look at.
Company Score:
Let’s say you are interested in contacting the Head of Sales at Syntel, but in this data, you found a profile who works at Atos Syntel. They might be the same companies, or they might not be.
Our algorithm gives a score to companies that might actually be similar to what you’re searching for.
In this case, the algorithm gave a company score of 0.75 to this contact.
Anything above 0.5 is worth giving a second thought. In this case, we did a quick google search to find out the relation between Atos Syntel and Syntel.
And we found out that Syntel was actually bought by Atos, and now they’re the same company.
Our algorithm understands each company with several names and gives you a company confidence score.
Now that you have a list of 10 contacts for each target company that have profiles or titles similar to or exactly what you’re looking for, the next step is to find their email addresses.
Step 3: Find their email addresses
You can use the filtering option in your spreadsheet to sort contacts by their company score or role score, and find their email address using Datagma File Upload.
Click the File Upload icon on the left-side pane, then choose Find Email option.
Upload your file (in .csv or Excel formats) and verify the field mapping identified by the tool.
For the purpose of finding email addresses, it is sufficient to confirm mapping of Full Name and Company Name fields.
Once you do that, the tool will give you the email addresses of your list in less than 2 minutes.
You can export this file into CSV or XLSX formats as well.
There you go.
Now you have a list of contacts with their email address, for your prospecting or outreach campaigns.
If you are prospecting or outreaching for your business, Datagma helps you with:
- Identifying the right contacts (and similar profiles)
- Finding their email addresses (and also phone & company details if needed) to contact.
Go ahead and give it a try.