Category: Uncategorized

Price Increases January 31

Price Increases January 31

As you know, our product constantly evolves, and we will increase our pricing next week to follow these improvements.

Hopefully, the people with an active paid subscription stay at the same price; the increase will only concern users that still need to get a paid plan.

 

 

We thoroughly review our pricing structure to simplify it. Key points are:

 

Prince will increase by about 20% per phone credit.

  • We will now differentiate the feature depending on the plan you are in. For example, we will reserve CSV Enrichment and Zapier for our users on higher plans).
  • Hubspot & job change detection on Custom plan.
  • We will now limit the number of seats per license; no more unlimited users plans exist. Here is a quick snapshot of the future pricing:

This week is your last chance to take advantage of our current pricing before the increase goes into effect. Act now to secure your spot and take advantage of our current pricing.

Secure your pricing

 

We look forward to continuing to serve you.

Lusha alternative

Datagma the best alternative to Lusha

Why is Datagma an alternative to Lusha?

Are you looking for a Lusha Alternative? In this article, we will compare the key points between Lusha & Datagma, including pricing, % of phones numbers found, features, and email accuracy.

Lusha has built a great product to help companies find phone numbers. And suppose you’re here because you’re evaluating Datagma vs. Lusha or looking for Lusha alternatives. In that case, you’re already doing the right thing by finding a product that will help your sales team have more contact information.

However, before engaging, it’s essential to compare the pros and cons of each tool before choosing.

We are here to help you decide.

 

I can imagine that you do not want to read the whole article; in this case, a table summarizes all the pros and cons of using Lusha over Datagma.

 

Feature Datagma Lusha
Price per phone number $0.58 (Premium plan) $0.75 (Premium plan)
Emails included Yes, between 3750 and 45 000 No. 1 credit = 1 email
Pausing account available Yes No, all unused credits are lost at unsubscribe
Credits Roll Over Yes Yes
Email verification Yes, by Neverbounce No
API Access Starting at $39 a month Starting at $7000 a year
CSV Enrichment Starting at $69 a month Starting at $7000 a year
Use of filters in the search engine Yes (Only Fourth) Yes (More than 10)
Chrome Extension Yes Yes
% of phone numbers found US 72% 46%
% of phone numbers found India 77% 44%

Now let’s enter in details and check if Datagma could be a real Lusha alternative.

What Datagma and Lusha do

First, let’s see what you can do with Lusha and Datagma.

 

  • Find contact information for your ideal customers, including email addresses, phone numbers, and social media profiles from a website search engine

A search engine to find phone numbers of your LinkedIn contact

 

  • Use a Chrome Extension to find data while you are browsing LinkedIn.

Find phone numbers and emails directly while browsing LinkedIn with Chrome Extension

 

  • Use File Upload (CSV Enrichment) feature to enrich thousands of contacts with up-to-date mobile phone numbers.

Upload a CSV file to enhance it with phone numbers

 

  • Use API to integrate various tools like CRM, email senders, automation tools, etc., for faster prospections.

Use the Datagma documentation to integrate our API everywhere

You might be asking – if you could do all these on both platforms, then what’s the difference between Datagma and Lusha?

 

The pros of choosing Datagma as Lusha Alternative

Let’s first look at the benefits of using Datagma, then we’ll see where Lusha is better;

 

Datagma found more phone numbers than Lusha

The majority of people are using Lusha to find phone numbers, so when they look for a Lusha Alternativ, they look for a tool able to find as many phone numbers as Lusha;

We realized a simple test: we scraped 400 random people on Linkedin in Linkedin Sales Navigator using Evaboot, a scraping tool. 

Here are the search criteria we used in the order (Location, Title, Headcount, industries)

  • United States, marketing, 51-200, Software Development & Banking (200 people)
  • India, finance, 5000 – 10 000, Healthcare (200 people)

 

We got these files:

Then we enrich it with phone numbers (via the File Upload feature, also named CSV Enrichment) in Datagma. 

For Lusha, we do not have access to CSV Enrichment, so we had to visit each profile manually. It takes 12 hours for a freelancer we hired on Upwork. (and cost us money 🙂 )

Here is what we found

Datagma find more phone numbers on US Market

 

US Sample Datagma Lusha
Total rows 200 200
Total numbers found 146 92
% of numbers found 72% 46%
Only mobile numbers yes no

And for the India sample :

Datagma find more phone numbers on Indian market

India Sample Datagma Lusha
Total rows 200 200
Total numbers found 154 88
% of numbers found 77% 44%
Only mobile numbers yes no

So If you are looking for mobile phone numbers, it’s better to choose Datagma.

Datagma finds mobile phone numbers by CSV Enrichment.

 

With Datagma, you can upload CSV or Excel files to find up to 50 000 mobile phone numbers in minutes, while with Lusha, you have to visit each profile to find their phone numbers which is a painfully slow way to prospect. 

 

This feature alone could save you hours every week if you’re planning to make outbound calls.

When choosing the right tool, you must look at the ones that can speed up your prospecting workflow.

 

Here is an interactive demo about how you can find 10 000 phone numbers same time with Datagma. Click on the blue tooltip to play with the demo.

 

The CSV enrichment is available on Lusha , but only on their enterprise plan, that start at $7000 a month, while you can enjoy it with Datagma for $69. 

 

You could also use Datagma’s file upload feature to find all the employees in up to 1000 companies at a time:

 

The File upload feature also allows you to  Track job change detection for up to 1000 contacts
 

 

If you want to speed up your prospecting workflow, sign up with Datagma now.

 

Extensive API and integrations available with Datagma

If you want to automate your workflow or connect to your CRM, Datagma has built an open API and ready-made integrations with Zapier, Make, N8N, Captain Data, Clay, Surfe (Leadjet), etc. 

Integrate datagma with more than 3000 saas tools

We are working on adding more integrations every month. 

You can even build your own tools integrations, as the API is open and easy to use. 

Lusha also has an extensive API starting at $7000 per year. This can be a substantial amount for most teams. While there’s no extra cost for using Datagma API, it’s included in all our plans.

Another critical difference between Datagma and Lusha API is that Lusha API will give you the HQ phone numbers, while Datagma will only provide mobile phone numbers.

You can find Datagma API documentation here.

 

Lower pricing for phone credits with datagma

Lusha charges you between $0.98 (on Pro plan) and $0.75 (on Premium plan), while Datagma phone numbers will cost you between $0.6 and $0.58.

Datagma is less expensive than Lusha

 

As you can see, with Datagma, each phone number will cost you between 30% and 60% less than Lusha. 

Moreover, with Datagma, you don’t pay anything for the landline phone numbers. If we do not find mobile phone numbers, we do not charge you anything. We charge credits only when at least we find a mobile phone number.

There’s no add-on pricing. All the integrations, email verification, and API are available in the lower plan in Datagma.

 

Thousands of verified emails are included with Datagma.

Lusha charges you the same credit for phone numbers and email addresses, which comes to $0.86 on their cheapest plan, while the smallest paid plan at Datagma comes with 3850 work-verified emails included.

With Datagma, you can get 8000 verified emails for $69 a month. 

Our email accuracy and deliverability are higher than Lusha because we verified all the emails with Neverbounce – the industry’s more trusted email verification solution. 

With Datagma, you’re getting more verified emails, whereas, with Lusha, you’re getting outdated data. 

You can use Neverbounce or any other email verification service to verify email addresses from Lusha, but you’re going to pay extra and spend even more time on getting accurate email addresses.

 Our pricing is more friendly to bigger teams with higher needs. on emails; 

 

Hubspot automatic enrichment & Job Change Detection

Datagma provides automatic enrichment of your Hubstpot and Pipedrive (others CRMs are coming). Whenever you create a contact in the CRM, we add relevant information about him and his company, including more than 70 custom properties (Here is the list of enriched custom properties in Hubspot). 

This way, you can customize your outreach, prioritize your inbound leads, assign them to the right sales, do slack alert, once you activate Hubspot Enrichment, there is plenty of things to do. 

Datagma automatically enrich your Hubspot

Moreover, when one of your contacts moves to a new company, we can detect this change in real time and inform you, so instead of calling cold people, you outreach warm people who already know you. 

It’s easier to convert someone who was already in contact with you than someone you never talked to him in the past. 

The job change detection in Hubspot feature exists in Datagma but not in Lusha, reinforcing our tool as an alternative to Lusha. 

 

Possibility to pause your Datagma account

Both Lusha and Datagma propose the rollovers on the unused credits.
On monthly plans, your unused credits will continue to roll over each month as long as you have a subscription.

But with Lusha, when you end your subscription, all the credits you have been lost forever. Lusha can put all the credits you paid in the trash.

However, in Datagma, you can pause your account for symbolic fees and keep your credits warm during your pause. Then, when you want to activate your account, your credits will be waiting for you!

Pause your Datagma account to do not lose your credits

Here is another reason which makes Datagma a solid alternative to Lusha.

 

Pros of Using Lusha over Datagma 

We suggest Datagma as an alternative to Lusha, but for the reasons below, you might prefer Lusha.

Lusha offers more filters in his search engine. 

As you know, Datagma does not have a database, and we make every request in real time by crawling publicly accessible sources on the internet.

This way, we are sure not to have any outdated data.

For this reason, our website search filter are limited: Full Name, Company, Role, and Location.

If you are looking for more elaborated filters like the technology used, or company size, you will not find them in Datagma.

However, there are several solutions to bypass this.

The best way is to use LinkedIn as your search engine and export and use Datagma to enrich the results.

First, you can use the Datagma Chrome Extension to reveal the email and phone number of targets directly by browsing a LinkedIn profile,

Secondly, you can use a third-party tool like Evaboot to scrap LinkedIn search results massively and then enrich LinkedIn URLs with mobile phone numbers by using the File Upload (CSV enrichment) feature.

 

Lusha extension offers a lot of possibilities.

Unlike Datagma, the Lusha Extension also works on LinkedIn Recruiters, as the Datagma Chrome Extension works only on regular LinkedIn profiles and LinkedIn Sales Navigator.

Lusha extension also allows the use of Lusha Everywhere.

When you navigate on a website, Lusha can list the employees and the contact information without having to go on LinkedIn. The same option exists when you visit a CRM contact.
This is yet to be possible with Datagma.

 

Conclusion

These are some significant differences between Lusha and Datagma. Consider these differences when picking an alternative to Lusha.

While Datagma is significantly cheaper than Lusha, it is much faster and more accurate to find information, enrich data, and prospect with Datagma.

Our pricing starts at just $39/month for up to 3750 email searches and 50 mobile phone numbers included in it. 

 If you are an enterprise team, we can scale your prospection just as easily with 100,000 email addresses and up to 50 000+ phone number searches a month. Contact us now.

 

Clearbit Alternative

Datagma vs Clearbit: Which Should I Use?

If you are looking for a Clearbit Alternative; you are in the right place.

Data enrichment can be a tricky business. That’s why platforms like Clearbit and Datagma exist; they give you the data you need to prioritize inbound leads or reach out to the right clients for your business. You need enriched data to enhance your CRM; even if you have partial data. However, the question remains: which option is the best for your business?

Obviously, we’re a little biased toward ourselves. But in the air of honesty, we want to present both the good and less-than-good of both Clearbit and Datagma, so you can consider choosing a Clearbit alternative.

Here are the pros and cons of using Clearbit compared to our services here at Datagma:

 

First, Here Are The Cons of using Clearbit

Let’s start with the negatives so that we can end this on a positive note. 

 

  • Clearbit is Not GDPR-Compliant.

Clearbit technologies are 100% based on a large database of information. Specifically, they store emails & associated data. In accordance with the GDPR, or the General Data Protection Regulation, the processing is only allowed by the GDPR if either the data subject has consented or there is another legal basis. Therefore, using Clearbit’s platform is illegal within Europe or to gain personal information from European citizens. 

There is, however, a workaround. Clearbit has a GDPR Suppression Setting that will keep information from European citizens or those with an unconfirmed location from being returned during data enrichment. You can read more about that feature here

Once you activate the GDPR setting in Clearbit, you will not have any data linked to Europeans.

But what about us? Datagma has no database, and everything is based on crawling public sources in real-time. We can only access publicly available information at the time of your search. Therefore, we are 100% GDPR Compliant without having to turn on extra settings. 

Considering a legal and compliant Clearbit alternative is essential for the possible legal impact on your business.

 

 

  • Clearbit Is Limited To Stored Data

Since we don’t have a database, Datagma isn’t limited to data stored in a database. When you use us, we immediately crawl the internet for publicly available data.

The issue lies with Clearbit, which relies on stored information in its database. If a contact moves to a new company recently, then they will not have updated information on the lead, like a new email or new place of work; you are now working with out-of-date information. You could also miss out on leads that haven’t been entered into Clearbit’s database yet. 

Both of these issues mean there is some risk when using Clearbit; you might miss out on leads that would otherwise benefit from your services. 

 

  • Clearbit Asks For More Money Upfront

Clearbit asks for an upfront payment for a full year of service… but what if you don’t need their services for a full year? What if you decide to go with someone else? Unfortunately, the only option to pay for any of Clearbit’s services is an entire year at once. Sometimes, the higher price also isn’t feasible for younger companies.

With Datagma, however, all our services can be purchased through a monthly subscription, and you can cancel anytime you want, with no commitments necessary. This means you only have to pay for Datagma when you’re using it. 

 

  • Clearbit Only allows Emails and Domain Names as inputs.

When you consider choosing a Clearbit alternative, you need to consider the possible inputs you can submit for enrichment.

With Clearbit, the only information allowed to be inputted are email addresses or domain names. This makes enrichment campaigns harder, as sometimes you have other information about your leads.

If you choose to go with Datagma, you can input emails and domain names but also full names, company names, and even social profiles. Thanks to all these possible inputs, you can even enrich partial data.

 

  • Clearbit Finds Less Person Data Than Datagma

Since we do live crawling, we can find more data about the person than they do; We found approximately the same number of data about companies – around 85% – but far more than them when you are looking for persons data. We have a 86% hit rate for personal, whereas Clearbit’s hit rate was only 49%.

When you choose to use Clearbit, you’re missing out on 37% of the personal data you could use during the enrichment process. 

 

Now, For Clearbit’s Positives

 

  • Clearbit Returns Data faster

In most cases, Clearbit responds in less than 1 second, which is impressive. They use stored data with their services, so they only have to search their own system; which takes less time than real time live crawling.

Datagma returns data slower, since we crawl the internet in real-time to find the data you need for your project. However, it should be mentioned that Datagma’s return time is only a few seconds more, averaging around 3 seconds to live crawl for data according to your filters.

If your project needs a response time under 1 second, go with them.

 

  • Clearbit Has Integrations That Datagma Does Not. 

Datagma has integrations with N8N, Zapier, Integromat, Captain Data, Surfe, Leadjet, Hubspot, Clay.run, and we also offer an amazingly easy-to-use API. This can be plenty of tools to run your business and utilize your newly enriched data. 

This is especially convenient when transferring your business from its current data enrichment platform to ours if you’re already used to integrations like these. 

That said, Clearbit is integrated with some tools we are not yet, like Calixa and Tray.io. If you need either of these tools for your business or are, at the very least, considering them, it could be best to go with Clearbit’s services. 

With all these elements, you can now consider choosing the right Clearbit alternative.

How to search for Mobile Phone Numbers of LinkedIn Users

Find mobile phone numbers of linkedin users in bulk

Our different ways to search mobile phone numbers of LinkedIn users.

Here is the story. You are looking for mobile phone numbers We have two differents databases (Easy Search And Advanced Phone Search). The Easy Search can be used with search Engine, Chrome extension or file upload. The advanced Phone Search with search engine only. Here is how to proceed.

Hubspot Enrichment to boost your conversion rate

How to improve your free-to-paid rate by 134% with Hubspot enrichment

Ever heard of Exotec? How about EcoVadis or Ivalua?

Before writing this article, I didn’t know them either, yet these are three unicorns. If tomorrow the head of sales (replace sales by what you want depending on your industry: HR, data, legal, marketing…) creates an account on your website, wouldn’t you like to know in real time? Thanks to Hubspot enrichment, it’s easily doable. Here is how.

At Datagma, we know how to enrich data.

Here’s a step-by-step description of the different actions we’ve implemented to do Hubspot enrichment and use all new data in our whole stack.

It allows us to increase our free-to-paid conversion rate by 134% over the last two months, and which will allow any PLG company to improve its conversion thanks to data.

Before we get into the details of our process, here’s what we do.

 

I am the founder of a bootstrapped SaaS.

I can’t afford to have 50 salespeople, and I want users to upgrade as much as possible on their own. We are developing a 100% product-led growth model.

On our first 10K of MMR, the onboarding (both on the site and in the emails we sent) was geared towards getting as many demos as possible, but there comes a point where I had so many people sign up per day that I was spending too much energy on useless demos for curious people that I couldn’t convert—even with the strongest determination.

We had to prioritize our actions and time so we could devote it to those who were most likely to convert.

To this end, we enrich each new user of our site with data related to the person and his or her company in order to:

  • customize onboarding
  • manually engage the prospects with the most potential
  • offer maximum context on our live chat

To achieve this, we use a native integration of Datagma that allows Hubspot enrichment

Hubspot then distributes data to the other tools in the stack.

Here’s how to proceed in detail.

 

Add all our new users in Hubspot

I’ll tell you a little secret: I don’t have a customer relationship management tool, and I don’t use Hubspot in place of one.

However, it is the base of our pyramid that will allow us to perform more specific actions.

I use Hubspot to host data that will then be sent to all the other tools in our stack.

The ultimate goal is to send enriched and actionable data.

To achieve this, I first need to add all our new users to Hubspot so they can be enriched by Datagma.

There are several ways to add new users to my site in Hubspot:

  • Integromat, Zapier, N8N…
  • the HubSpot API
  • Segment
  • the fourth solution (the cheapskate)

 

The first one was not retained because it was not economically practical enough, given the number of actions per day.

We didn’t consider the second one for long, either: too technical.

The third one requires a Hubspot Enterprise subscription, so we also dropped that one.

Ultimately, we kept the fourth option:

As soon as a user signs up on our site, Segment passes the information along to Intercom.

And since Intercom is synchronized with Hubspot (we’ll come back to this below), this user will also be added in real-time in Hubspot.

 

Activate Hubspot enrichment  contacts

Easy one! That’s great news because that’s our job.

At Datagma, we have developed a native integration with Hubspot that allows you to enrich all Hubspot contacts by email address automatically. We instantly add more than 50 fields (see the full list here).

You can enrich all contacts in the CRM or only those in a particular list, whether dynamic or static.

To do this, head over to the Datagma integration page and select “Hubspot.”

Click on “connect,” then select the list(s) you want to be enriched.

Next, we’ll:

  • Enrich all your contacts already present in Hubspot (or on the list you have selected)
  • Enrich all new contacts in real-time right as they’re added.

Send these enriched contacts to other tools in the stack

Now that your contacts in Hubspot are enriched, you need to be able to obtain this data from your stack’s other tools

This is where the Hubspot Operation Hub comes into play. Its purpose is to synchronize Hubspot with the other tools you use.

Two main tools here: Intercom & Slack

·       Add a note in Slack with the description of each new user.

If an executive from a company that raised money last week registers on your site, wouldn’t you like to know in real time?

So you can take back control of your automations or track your live session?

Well, here it is.

We currently have about 50 new registrations per day on Datagma; some correspond more than others to our ICP (ideal customer profile), whether it be for the company (for us, SAAS, recruitment firm, or even better SaaS in recruitment) or the person, and whether it be for their role (sales, data, or growth) or their seniority (head, CXO).

When a user matching the ICP signs up, I want to personally initiate the conversion as soon as possible.

This means I want to take him out of our automatic onboarding emails and send him a message I will write myself.

So, I linked Hubspot to Slack to post all new sign-ups directly to Slack with all the enriched details about the person.

It looks like this:

As I’m connected to Slack all day long, I never miss an exciting signup, whereas when I only had the email notifications, I could miss little nuggets (I take my example above, but an email in @exotec.com doesn’t speak, whereas is already more pictorial.

I use Zapier to automate this (Trigger: new contact in Hubspot -> Action Slack Message).

 

If you want a detailed playbook, you can read how to get notifications in slack for new HubSpot contacts.

·       Enrich all Intercom messages to personalize onboarding

Intercom is the central point of our onboarding and marketing.

 

  • Onboarding messages are sent from Intercom

We have a multifaceted product that is aimed at developers (API), sales (our Chrome extension) or marketing (CRM enrichment), and the onboarding must be different for each user.

Since our onboarding emails originate from Intercom, I send all the data enriched in Hubspot directly to Intercom—again through the Hubspot for Intercom application in the HubSpot operations Hub.

I can then create rules for sending emails, as shown below:

Thus, each user has a personalized onboarding according to his role.

 

  • Intercom is our live chat

Many sales are concluded live, by answering a user’s question in the chat.

I also like to have as much context as possible when I converse with someone.

On usage (and thank you segment that sends all data live to Intercom) but also on PKI. Who is he, how many employees does the company have? Have they raised funds?

Datagma makes all this useful data available to me directly via Intercom.

As you can see, the use cases are unlimited. As soon as you have the data, you have more control and waste less time.

Whether you’re in a PLG or not, Hubspot enrichment is crucial, and Datagma can help you.

 

Enrichir Hubspot automatiquement pour mieux convertir

Comment améliorer votre taux de free to paid de 134% grace à l’enrichissement Hubspot automatique

Connaissez-vous Exotec ? EcoVadis, Ivalua ?

Et bien moi je ne les connaissais pas avant de rédiger cet article, pourtant ce sont trois licornes françaises. Si demain le head of sales (remplacer sales par ce que vous voulez en fonction de votre industrie : HR, Data, legal, marketing…) s’inscrit sur votre site, vous n’aimeriez pas le savoir en temps réel ?

Ça tombe bien, chez Datagma, on sait enrichir la donnée.

Voici étape par étape les différentes actions qu’on a mises en place, qui nous on permis d’augmenter notre taux de free to paid de 134% sur les 2 derniers mois, et qui permettront à n’importe quelle société en PLG d’améliorer sa conversion grâce à la Data.

Avant de rentrer dans le détails de comment nous le faisons, voici ce que nous faisons.

 

Je suis le fondateur d’un SAAS bootstrapé.

Je n’ai pas les moyens d’avoir 50 commerciaux, et je veux que les utilisateurs upgrade au maximum par eux-mêmes. Nous dévelopons un modèle 100% Product-Led-Growth.

Sur nos premiers 10K de MMR, l’onboarding (tant sur le site que dans les e-mails que nous envoyions) était orienté pour obtenir le plus de démos possible, mais il arrive un moment ou j’avais tellement de sign ups par jour, que je dépensais trop d’énergie en démos inutiles, sur des gens curieux, que je ne pouvais convertir même avec la meilleure volonté du monde.

Il a fallu prioriser nos actions, prioriser notre temps, pour pouvoir le consacrer à ceux qui avaient le plus de chance de convertir.

Pour cela nous enrichissons chaque nouvel utilisateur de notre site avec des données sur la personne et des données sur sa société afin de :

  • Personnaliser l’onboarding
  • Engager manuellement les prospects les plus intéressants pour nous.
  • Avoir le maximum de contexte sur notre live chat

Pour ce faire on utilise l’intégration native entre Datagma et Hubspot.

Hubspot va ensuite distribuer nos données aux autres outils de la stack.

Voici comment procéder en détail.

Ajouter tous nos nouveaux utilisateurs dans Hubspot

Petite confidence : Je n’ai pas de CRM et je ne me sers pas d’Hubspot comme un CRM.

Cependant c’est la base de notre pyramide qui va ensuite nous permettre d’effectuer des actions plus spécifiques.

Je me sers d’Hubspot comme d’un Hub ou je peux héberger mes données qui seront ensuite envoyées à tous les autres outils de notre stack.

L’objectif final étant d’envoyer des données enrichies et actionnables.

Pour ce faire, je dois d’abord ajouter tous nos nouveaux users dans Hubspot pour qu’ils soient enrichis par Datagma.

Plusieurs solutions sont possibles pour ajouter les nouveaux utilisateurs de mon site dans Hubspot :

  • Integromat, Zapier, N8N…
  • Utiliser l’API d’hubspot
  • Segment
  • La quatrième solution (solution du pauvre)

 

On n’a pas retenu la première car trop peu économique vu le nombre d’action par jour.

On n’a pas retenu la deuxième car trop technique

On n’a pas retenu la troisième car il faut un plan Hubspot Enterprise

On a retenu la quatrième :

Dès qu’un user sign-up sur notre site, Segment l’envoie à Intercom.

Et comme Intercom est synchronisé avec Hubspot (on y reviendra plus bas) alors cet utilisateur va également être ajouté en temps réel dans Hubspot.

Enrichir tous les contacts Hubspot

Alors là, cela tombe bien, c’est notre métier.

Chez Datagma on a développé une intégration native avec Hubspot qui permet d’enrichir automatiquement tous les contacts Hubspot à partir de leur e-mail. On ajoute plus de 50 champs (dont la liste est visible ici) instantanément

Vous pouvez choisir d’enrichir tous les contacts du CRM, ou uniquement les contacts qui sont dans une liste en particulier, qu’elle soit dynamique ou statique.

Pour ce faire vous vous rendez sur la page intégration de Datagma

Vous selectionnez Hubspot

Vous cliquez sur connecter et vous sélectionner la, ou les listes que vous voulez voir enrichies.

Nous allons alors :

  • Enrichir tous vos contacts déjà présents dans d’Hubspot (ou sur la liste que vous avez sélectionnée)
  • Enrichir tous les nouveaux contacts qui sont ajoutés, en temps réels.

Envoyer ces contacts enrichis aux autres outils de la stack

Maintenant que ces contacts Hubspot sont enrichis il faut pouvoir obtenir ces données dans les autres outils de votre stack

C’est ici qu’entre en scène le Hubspot Operation Hub qui à pour finalité de pouvoir synchroniser Hubspot avec les autres outils que vous utilisez.

Deux outils principaux ici : Intercom & Slack

  • Ajouter une note dans Slack avec la description de chaque nouvel utilisateur.

Connaissez-vous Exotec ? EcoVadis, Ivalua ?

Si un executive d’une boîte qui a levé des fonds la semaine dernière s’inscrit sur votre site, vous n’aimeriez pas le savoir en temps réel ?

Pour pouvoir reprendre la main sur vos automations ?

Pour tracker sa session en direct ?

Et bien voila.

Nous avons actuellement 50 sign up par jour sur datagma ; certains correspondent plus que d’autres à notre ICP (ideal customer profile) que ce soit sur la société (pour nous, SAAS, Cabinet de recrutement, ou encore mieux des SAAS dans le recrutement 🙂 ou pour la personne, que ce soit son rôle (Sales, Data, Growth) ou sa seniority (Head of, CXO)

Lorsqu’un user correspondant à l’ICP s’inscrit, je souhaite engager la conversion personnellement le plus rapidement possible.

Personnellement cela signifie que je souhaite le sortir de nos mails automatiques d’onboarding et lui envoyer directement un message que j’aurai rédigé moi-même.

J’ai donc relié Hubspot à Slack pour poster directement dans Slack tous les nouveaux sign up, avec tous les détails enrichis sur la personne.

Cela ressemble à ça :

Comme je suis connecté à Slack toute la journée, je ne manque jamais un sign up intéressant, alors que quand je n’avais que l’email dans la notification, je pouvais passer à côté de petites pépites (Je reprends mon exemple plus haut, mais un e-mail en @exotec.com ça ne parle pas, alors que 🦄 c’est déjà plus imagé.

Pour réaliser cette automation je passe par Zapier (Trigger : new contact in Hubspot –> Action Slack Message)

  • Enrichir tous les messages Intercom pour personnaliser l’onboarding

Intercom est le point centrale de notre onboarding et de notre marketing.

  • C’est d’Intercom que partent les messages d’onboarding

Nous avons un produit multiple, qui s’adresse tant aux développeurs (API) qu’aux sales (notre extension Chrome) ou au marketing (l’enrichissement CRM) , et en fonction l’onboarding doit être différent.

Comme nos e-mails d’onboarding partent d’Intercom, j’envoie toutes les données enrichies dans Hubspot directement dans Intercom, la encore grâce à l’application Hubspot pour Intercom dans le HubSpot operations Hub.

Je peux ensuite créer des règles pour l’envoie d’email, par exemple :

ou encore

Ainsi chaque user à un onboarding personnalsié en fonction de son rôle.

  • C’est Intercom qui nous sert de Live chat

Beaucoup de ventes se concluent en direct, en répondant à un user qui pose une question sur le chat.

Et j’aime avoir le maximum de contexte quand je converse avec quelqu’un.

Sur l’usage (et merci segment qui envoie toutes les données en direct à Intercom) mais également sur l’ICP. Qui est il, combien d’employée a la société ? Ont-ils levé des fonds ?

Autant de données intéressantes que Datagma met à ma disposition directement dans Intercom.

Comme vous le voyez les use cases sont illimités, à partir du moment où vous avez la donnée, vous avez plus de contrôle, et vous perdez moins de temps. Que vous soyez en PLG ou non, l’enrichissement des données est obligatoire et Datagma peut vous accompagner.

 

How to use the Datagma Chrome Extension

Use the Datagma Chrome extension to find contact details while browsing LinkedIn.

Here is the story. You have a team of BDR, SDR, or Account Managers, you want them to be able to hunt directly on LinkedIn. They browse a profile, click on a button, and find the phone number and email immediately. Moreover, all the data, including company data, are saved to a list and ready to be pushed into the CRM

Here is how to proceed:

Enrich every new Hubspot contact in slack

Get a Slack notification with contact details for every new users.

Here is the story. You are a product-led growth website or a service where people need to book a demo. You must identify which account could be a good fit for your company and immediately alert your sales team. To do that, you need to have details about your contacts, and Datagma can deliver these details directly in slack! You can also replicate this in Integromat or N8N.

Here is how to proceed:

How to identify prospects who move to a new company

How to use Job Change Detection to identify my prospects who move to a new company

Here is the story. You are the new Head of Sales in a company. You open the CRM, and everything seems outdated. Contact had been there for five years. But it’s a goldmine! There are past users in these contacts, and instead of contacting cold people, you can get warm people who already know you and are easier to convert as customers.

But they now move to other companies !! So how can you identify them?

Here is how to proceed.